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Ariel is available for any and all of your makeup needs. For opportunities, suggestions, or fan mail please use the following contact information:

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About me


Bay Area native Ariel Taranto graduated from the acclaimed Los Angeles MKC beauty academy in 2008 and has since become a household name in the makeup industry. With experience with companies such as Bare Minerals, Estee Lauder, and MAC under her belt, Ariel decided to start her own YouTube channel in 2011. ArielHope Makeup has over 5 million views on YouTube, with many individual videos gaining 100,000 clicks on their own. In addition to sharing these tips, tricks, and advice in videos that have gone viral, as well as running her blog, Ariel has provided her makeup services at magazine photo shoots and fashion shows, for films and celebrity clients, as well as bridal makeup; and she’s not going anywhere anytime soon. Ariel’s passion and dedication for what she does shines through:

“I love makeup because it makes me feel like I can be anything. I can create a whole new character, or bring out my mood by different colors, textures and placement of makeup,” says Taranto. “I’m inspired by everything that surrounds me: nature, people, travel, color, texture and moods.”

Whether you are completely clueless about makeup or a seasoned pro, Ariel is here to help you.

“I enjoy bringing out and enhancing everyone’s natural beauty, I want to be seen as your go-to best friend to talk about everything related to beauty!”